I’m Iñaki, the founder and Creative Director of Opal. After 18 years of navigating the dynamic marketing landscapes of LATAM, APAC, and EMEA, I’ve had the privilege of building campaigns and collaborating with brands like PlayStation, Samsung, and Niantic, Inc. Those experiences taught me exactly what it takes to execute global 360° campaigns with a local vision—but they also highlighted the immense value of collaboration, knowledge, and a truly personal touch:
That realization is the origin of Opal.
Opal was born from the desire to tell stories—your story—and to focus on what truly matters: sustainable growth and impactful strategy. We are stepping into an exciting new chapter as a multi-industry boutique marketing agency that blends top-tier global expertise with dedicated, hands-on creative execution.
Experts in each field
Dedication & love in what we do
Multi-industry
What Makes Us Different
Our philosophy is built on five core pillars: Digital, Strategy, Experiences, Marketing, and Brand Creation. We believe that high-level thinking must be perfectly aligned with meticulous craftsmanship. Whether we are building a digital ecosystem from scratch, defining a sharp market strategy, shooting a video production, or designing immersive brand experiences, you get direct access to decades of premium industry knowledge paired with state-of-the-art delivery. We not only help to design the plan, but we also roll up our sleeves to bring your vision to life.
Where We Are Going
Based in Madrid, our sights are set on the Spanish and wider European markets. We believe in the power of long-term partnerships and sustainable results, and the patience required to achieve them. True growth takes time, but it starts with a single, deliberate step. If you are looking for an agency that pairs strategic vision with the technical capabilities to make it a reality, you are in the right place.
This editorial section will be our open notebook—a place to share industry insights, creative trends, and a behind-the-scenes look at our process. I want to invite you to bookmark this space and visit whenever you're ready for our next article.
See you around!
Iñaki
